Tafsir Kepribadian di TikTok: Analisis Tindak Tutur Komentator pada konten Motivasi dengan Big Five (OCEAN)

Fathullah Wajdi; Sahrul Syawal

doi:10.35329/jp.v7i1.6114

Tafsir Kepribadian di TikTok: Analisis Tindak Tutur Komentator pada konten Motivasi dengan Big Five (OCEAN)

Fathullah Wajdi, Sahrul Syawal

Abstract

Penelitian ini bertujuan untuk menganalisis kepribadian pengguna TikTok melalui tindak tutur dalam komentar pada konten motivasi dengan pendekatan model Big Five (OCEAN). Metode kualitatif deskriptif digunakan untuk mengkaji komentar-komentar dari akun TikTok bertema motivasi, dengan fokus pada tindak tutur ekspresif dan direktif. Hasil penelitian menunjukkan bahwa dimensi agreeableness dan conscientiousness dominan, tercermin dari komentar yang empatik, suportif, dan berorientasi pada usaha terencana. Neuroticism yang rendah mengindikasikan stabilitas emosional, sementara openness terlihat dalam ekspresi reflektif dan filosofis. Extraversion cenderung rendah, menunjukkan gaya komunikasi yang lebih introspektif. Temuan ini mengungkapkan bahwa meskipun komentar TikTok bersifat singkat, mereka mampu merefleksikan dimensi kepribadian pengguna secara signifikan. Penelitian ini memberikan kontribusi teoretis dalam integrasi linguistik pragmatik dan psikologi kepribadian, serta menegaskan peran bahasa sebagai cerminan identitas psikologis di ruang digital. Implikasinya, platform seperti TikTok tidak hanya menjadi medium hiburan, tetapi juga wadah ekspresi kepribadian yang autentik. Studi lanjutan disarankan untuk memperluas cakupan konten dan sampel guna memperdalam pemahaman tentang interaksi antara bahasa, kepribadian, dan media sosial.

Keywords

TikTok, kepribadian, Big Five, tindak tutur, komentar, motivasi

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