IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY DI PT. BANK MUAMALAT INDONESIA KC JAYAPURA PERSPEKTIF MAQĀṢID SYARĪ‘AH

Fatimah Susianti, Yayat Sujatna

Abstract


This study analyzes the implementation of Corporate Social Responsibility (CSR) at BMI Jayapura Branch and its alignment with the principles of maqāṣid syarī‘ah. The limited publication of CSR activities raises questions about the extent of the bank’s social responsibility, despite its potential to support national development through justice, equity, and community welfare. Using a qualitative method with a descriptive approach, data was collected through interviews, observation, and documentation. The findings show that CSR is implemented through programmes coordinated with Baitul Maal Muamalat, focusing on education, health, humanitarian aid, social da’wah, infrastructure, and economic empowerment. These programmes are inclusive, benefiting all societal levels, including non-Muslims, and fulfill all dimensions of maqāṣid syarī’ah—al-ḍarūriyyah, al-ḥajiyyah, and al-taḥsīniyyah. However, the implementation faces challenges: a lack of monitoring and evaluation, dominant instructions from the head office, limited human resources, and a tendency for consumptive programmes that fail to create sustainable economic empowerment. Furthermore, limited CSR publications reduce accountability and social legitimacy, despite the significant potential for using social media. These findings underscore the need to strengthen evaluation mechanisms, enhance branch capacity, and improve public communication strategies to achieve welfare objectives more effectively through CSR.

Keywords


Islamic Banking CSR; Maqāṣid Syarī’ah; Sustainable Empowerment; Social Legitimacy

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References


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DOI: http://dx.doi.org/10.35329/jalif.v10i2.6794

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